We are excited to be joining Craft Brewers Conference again for 2025. Join us at the event where we will be exhibiting and hosting a sponsored seminar.
Event details
CBC is America’s largest event for the alcohol industry, offering educational seminars and showcasing more than 650 exhibitors. The conference will end with the awards ceremony for the World Beer Cup, the world’s largest and most prestigious beer competition.
Come along and have a chat to the WSET team at stand #729 or join us at our sponsored seminar.
WSET Sponsored Seminar:
Mastering the Art of Assessing Beer
Wednesday 30th April, 1-2pm, Room 130 | Level 1
Mirella Amato - Senior Business Development Manager - Beer, Natalya Watson - Business Development Manager Beer
Looking to refine your skillset and boost your beer evaluation abilities? Join Mirella Amato and Natalya Watson and learn how to assess a beer beyond its style. Through blind tastings, discover the key assessment criteria involved in evaluating beer quality, using WSET's Systematic Approach to Tasting.
This session is perfect for beer judges, brewers, and anyone looking to sharpen their beer evaluation skills or refine their palate. Find out how our beer qualifications have impacted businesses in their first year, and discover the potential benefits for your company with WSET Training.
Beerology Seminar:
Master Beer & Food Pairing to Deliver Memorable Customer Experiences
Tuesday 29th April, 11am-12pm, Sagamore Ballroom 5 | Level 2
Mirella Amato - Senior Business Development Manager - Beer, WSET | Education & Sensory Consultant, Beerology
This seminar will help you confidently choose the right foods to offer with the beers on your menu. Learn how to pair beer with food to deliver exceptional dining experiences and increase your sales. There is a lot of information on pairing beer with food and it can be overwhelming. Cut through the noise using a food pairing approach developed by education and sensory consultant Mirella Amato. This seminar will cover the basics of beer and food pairing, as well as common mistakes when pairing beer with food. It will also cover how to effectively communicate beer and food pairings to ensure that customers are fully engaged and have a memorable taste experience.
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To learn more about Craft Brewers Conference and to register to attend, visit craftbrewersconference.com.
