The Future 50 is a new initiative created by WSET and IWSC, in celebration of our joint 50th birthdays, to select 50 under 40 future influencers of the global drinks industry.
The Future 50 have been identified as the wine, spirit and sake industry’s up-and-coming young professionals from all areas of the trade who have made a significant contribution in the last three years in a range of areas including, career, academia, social responsibility and innovation.
There were more than 600 nominations for the first round, a longlist of professionals working as winemakers and distillers, in product development, design and distribution, marketing, journalism, hospitality and everything in between. Choosing the winners was an exhaustive two stage vetting process using the knowledge and authority of an illustrious panel of expert judges from around the world.
The final list is an exciting collection of the brightest talent from around the globe covering fourteen countries and roles as diverse as distiller, viticulturalist, historian, bartender and food and beverage activist.