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WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Cognac vs Scotch: Comparing production and flavour foundations

Discover the art behind Cognac and Scotch as we unravel how raw materials, fermentation, distillation, and ageing create their signature aromas and flavours in this dynamic, production-focused session.