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WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Beverage industry sales

Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.

WSET London School

Discover the sparkling wines of Italy

Join Elena Barattini DipWSET for a tasting adventure through Italy's lesser-known sparkling wines, exploring unique styles and production techniques from across the country.

WSET London School

Discover the sweet wines of Italy

Explore the diverse and hedonistic sweet wines of Italy with Elena Barattini DipWSET.