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WSET Global

Empowering women in India’s wine industry

Discover how Women in Wine India provides wine education, WSET scholarships and mentorship to empower women in India’s wine industry.

WSET Global

Beverage buyer

A buyer is responsible for sourcing a diverse range of drinks on behalf of a business, such as a supermarket, a wine merchant or a hotel chain. Buyers aim to build a range that appeals to existing customers, but they also need to attract new customers. The portfolio should stand out from the competition, while offering a strong blend of quality and value.

WSET Global

Brand ambassador in the drinks industry

A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.

WSET Global

Beer Sommelier

A beer sommelier is a trained expert that specialises in beer styles, brewing methods and food pairings. The role is sometimes referred to as a Cicerone, particularly in the United States, or perhaps a beer specialist. It’s not as common as a wine sommelier, but the field is growing rapidly.

WSET Global

How Guinness Storehouse invested in WSET beer education

Learn how the Guinness Storehouse upskilled its staff with structured WSET beer training.

WSET Global

Empowering rising hospitality talent in China

WSET’s bursary programme in China provided vital wine education to 19 students, improving confidence, employability and access to global training.