WSET Global

Brand manager

A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.

WSET Global

Brand ambassador in the drinks industry

A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.

WSET Global

Beer Sommelier

A beer sommelier is a trained expert that specialises in beer styles, brewing methods and food pairings. The role is sometimes referred to as a Cicerone, particularly in the United States, or perhaps a beer specialist. It’s not as common as a wine sommelier, but the field is growing rapidly.

WSET Global

Bartender

Bartenders serve drinks at bars, clubs and other licensed premises. It sounds pretty simple: take orders, prepare drinks and hand them out. However, elite bartenders do so much more than that.

WSET Global

Our people

Wine & Spirit Education Trust is led by a Leadership Team, reporting to the Chief Executive.

WSET Global Campus

Brochures, flyers and presentations