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WSET Global

Winemaker

A winemaker is responsible for turning harvested grapes into finished wines. That may sound pretty straightforward, but winemaking is a highly complex process that requires creativity, adaptability, hard work and scientific rigour. It’s a hands-on role, which is often far less glamorous than you may expect, but it can also be very rewarding.

WSET Global

Viticulturist

A viticulturist is responsible for growing the grapes used to make wine. This is an important and sometimes underappreciated role, as great wine always begins in the vineyard.

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Vineyard manager

A vineyard manager oversees the day-to-day operations and logistics of a vineyard. This is a hands-on role, which requires deep agricultural knowledge, leadership skills and a deep understanding of vine health.

WSET Global

Winery worker / cellar hand

This is the perfect entry-level job for anyone that dreams of getting into the wine trade. It’s a physically demanding role, which often involves menial tasks, but you can pick up valuable skills and experience. You’ll often meet inspiring people too, from celebrated winemakers to renowned viticulturists, so it can suit anyone seeking mentorship.

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Cellar technician

A cellar technician is responsible for installing and maintaining the equipment used to produce wine and spirits. This is a more senior and technical role than a cellar hand, but it requires a similar work ethic and physical fitness.

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Other production careers

Wine, spirits, beer and sake production can encompass several other jobs too.

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Brand manager

A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.

WSET Global

Brand ambassador in the drinks industry

A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.