WSET Global

Beverage buyer

A buyer is responsible for sourcing a diverse range of drinks on behalf of a business, such as a supermarket, a wine merchant or a hotel chain. Buyers aim to build a range that appeals to existing customers, but they also need to attract new customers. The portfolio should stand out from the competition, while offering a strong blend of quality and value.

WSET Global

Beverage industry sales

Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.

WSET Global

Brand manager

A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.

WSET Global

Wine sommelier

This is one of the most iconic and respected roles in the wine trade. Sommeliers are wine specialists that work at high-end restaurants, luxury hotels or wine bars.

WSET Global Campus

Brochures, flyers and presentations

WSET Global

Building skills and opportunities in the Solomon Islands

A new social impact case study highlighting how WSET, Wine Education Co., APTC and local partners worked together to bring the WSET Level 1 Award in Wines to the Solomon Islands. The programme supported 23 hospitality and tourism professionals with accessible wine education, building confidence, skills and new career pathways in one of the Pacific’s lowest-income nations.