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WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Viticulturist

A viticulturist is responsible for growing the grapes used to make wine. This is an important and sometimes underappreciated role, as great wine always begins in the vineyard.

WSET Global

Wine sommelier

This is one of the most iconic and respected roles in the wine trade. Sommeliers are wine specialists that work at high-end restaurants, luxury hotels or wine bars.

WSET Global

Restaurant / Bar Manager

Managing a bar or restaurant is one of the most crucial roles in hospitality. The manager is responsible for day-to-day operations: motivating the team, keeping customers happy and ensuring smooth service, while also hitting business targets.

WSET Global

Retail Store Worker

Thousands of passionate wine, beer, spirits and sake enthusiasts work in the drinks retailing industry. This vast sector covers independent wine merchants, craft beer stores, specialist spirits shops, large chains, cellar door retailers and much more. Many supermarkets also hire wine specialists, while online retailing continues to go from strength to strength.

WSET Global

Cognac vs Scotch: Comparing production and flavour foundations

Discover the art behind Cognac and Scotch as we unravel how raw materials, fermentation, distillation, and ageing create their signature aromas and flavours in this dynamic, production-focused session.

WSET London School

Explore the wines of the Black Sea

Join Sera Karamshuk DipWSET on a voyage around the Black Sea: not just another cradle of winemaking, but the ancient wine world itself.

WSET London School

WSET Level 3 Award in Spirits: Day release

This high-level course has been carefully developed by and for professionals working closely with spirits. It also represents the pinnacle of structured spirits education for the serious enthusiast.