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WSET Global
Production roles
These roles focus on producing wines, beers, spirits and sake. It’s a dynamic sector of the industry, covering award-winning winemakers, master distillers, seasoned viticulturists and much more. We have discussed the key responsibilities of each role below. You will discover the main skills required to flourish in each sector, and we will also discuss career progression.
WSET Global
Winemaker
A winemaker is responsible for turning harvested grapes into finished wines. That may sound pretty straightforward, but winemaking is a highly complex process that requires creativity, adaptability, hard work and scientific rigour. It’s a hands-on role, which is often far less glamorous than you may expect, but it can also be very rewarding.
WSET Global
Brewer
The craft of brewing is steeped in centuries of tradition. This role encompasses everything from home brewing to overseeing enormous production facilities at global titans like AB InBev, Heineken and Molson Coors.
WSET Global
Viticulturist
A viticulturist is responsible for growing the grapes used to make wine. This is an important and sometimes underappreciated role, as great wine always begins in the vineyard.
WSET Global
Cellar technician
A cellar technician is responsible for installing and maintaining the equipment used to produce wine and spirits. This is a more senior and technical role than a cellar hand, but it requires a similar work ethic and physical fitness.
WSET Global
Brand ambassador
A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.
WSET Global
Sommelier
This is one of the most iconic and respected roles in the wine trade. Sommeliers are wine specialists that work at high-end restaurants, luxury hotels or wine bars.
WSET Global
Beer Sommelier
A beer sommelier is a trained expert that specialises in beer styles, brewing methods and food pairings. The role is sometimes referred to as a Cicerone, particularly in the United States, or perhaps a beer specialist. It’s not as common as a wine sommelier, but the field is growing rapidly.