WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Buyer

A buyer is responsible for sourcing a diverse range of drinks on behalf of a business, such as a supermarket, a wine merchant or a hotel chain. Buyers aim to build a range that appeals to existing customers, but they also need to attract new customers. The portfolio should stand out from the competition, while offering a strong blend of quality and value.

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Sales

Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.

WSET Global

Career paths in the drinks industry

The global drinks industry supports millions of jobs, from casual bartenders to award-winning winemakers. This is an extremely diverse and dynamic industry, and it’s perfect for anyone seeking a rewarding vocation. Drinks industry careers fall into three broad categories: commercial roles, service roles and production roles. Follow the links below to learn more about the exciting career paths...

WSET Global Campus

APP Handbook & Service Fees

WSET Global Campus

Administration and Material Order Forms

WSET Global

Knowledge centre

Welcome to the WSET Knowledge Centre, here you can get a taster of what you will learn on one of our courses in wines and spirits, sake and beer. You can also explore new and interesting stories from our blog and read about the experiences of our students, educators and graduates around the world.

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News & Events

WSET is involved in a broad range of activities and initiatives throughout the year to promote and advance education within the wine and spirits industry. Visit the pages below to read about our latest news or explore our upcoming events and trade show fixtures around the world.