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WSET Global

Marketing

Marketing can be an ideal career for creative people that enjoy building brands and telling stories. You can work for wineries, distilleries, breweries, importers, distributors, retailers, PR agencies, events companies or tourism boards.

WSET Global

Events

This dynamic role involves planning and overseeing events. You might work on consumer-facing events, such as wine festivals or beer festivals. Many events are trade focused, from portfolio tastings to major wine fairs. Additional events include masterclasses, brand launches, dinners, brand activations and press events, so it’s a diverse field.

WSET Global

Other commercial careers

We have covered the most common commercial roles. However, there are lots of additional careers to explore: Writer, influencer or content creator: Promoting wine, spirits, beer or sakes via social media, blogs, podcasts, magazines and so on. Educator: This is one of the most important jobs in wine and spirits. Educators run courses, workshops, tastings or internal training sessions....

WSET Global

How Guinness Storehouse invested in WSET beer education

Learn how the Guinness Storehouse upskilled its staff with structured WSET beer training.

WSET London School

Vintage Champagne masterclass

Explore eight Champagnes from key vintages spanning the last 25 years with Champagne expert Ousi Li DipWSET.

WSET London School

WSET Level 2 Award in Wines: Online

Study for our most popular qualification as an online course. Over five weeks, you'll gain a broad knowledge of the key wines of the world. You can even take the exam online!