WSET Global

Production roles

These roles focus on producing wines, beers, spirits and sake. It’s a dynamic sector of the industry, covering award-winning winemakers, master distillers, seasoned viticulturists and much more. We have discussed the key responsibilities of each role below. You will discover the main skills required to flourish in each sector, and we will also discuss career progression.

WSET Global

Brewer

The craft of brewing is steeped in centuries of tradition. This role encompasses everything from home brewing to overseeing enormous production facilities at global titans like AB InBev, Heineken and Molson Coors.

WSET Global

Viticulturist

A viticulturist is responsible for growing the grapes used to make wine. This is an important and sometimes underappreciated role, as great wine always begins in the vineyard.

WSET Global

Marketing

Marketing can be an ideal career for creative people that enjoy building brands and telling stories. You can work for wineries, distilleries, breweries, importers, distributors, retailers, PR agencies, events companies or tourism boards.

WSET Global

Brand ambassador in the drinks industry

A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.

WSET Global Campus

APP Handbook, price list & courier charges

WSET Global

Customer Success Stories

Thousands of businesses worldwide choose WSET qualifications to enhance their teams' knowledge of beer, sake, spirits and wine. Our industry-leading courses equip staff with the expertise to deliver exceptional customer experiences, increase sales, and achieve measurable results. Discover how businesses like yours have elevated their performance through WSET training in our success stories below.