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WSET Global
Commercial Roles
These roles focus on buying, selling and marketing drinks. We have explained the key skills required for each role, along with the core responsibilities. You will also learn how to advance to more senior positions within each sector, from gaining valuable qualifications to taking on additional responsibilities.
WSET Global
Brand manager
A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.