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WSET Global
Commercial Roles
These roles focus on buying, selling and marketing drinks. We have explained the key skills required for each role, along with the core responsibilities. You will also learn how to advance to more senior positions within each sector, from gaining valuable qualifications to taking on additional responsibilities.
WSET Global
Production roles
These roles focus on producing wines, beers, spirits and sake. It’s a dynamic sector of the industry, covering award-winning winemakers, master distillers, seasoned viticulturists and much more. We have discussed the key responsibilities of each role below. You will discover the main skills required to flourish in each sector, and we will also discuss career progression.
WSET Global
Retail Store Manager
A store manager oversees the day-to-day operations at a wine, beer or spirits shop. It could be a boutique store in a small village, a fine wine merchant in a major city centre or perhaps one of many stores in a large chain.
WSET Global
Cognac vs Scotch: Comparing production and flavour foundations
Discover the art behind Cognac and Scotch as we unravel how raw materials, fermentation, distillation, and ageing create their signature aromas and flavours in this dynamic, production-focused session.
WSET London School
WSET Level 4 Diploma in Wines
Gain global recognition as an authoritative wine specialist with WSET's world-leading Diploma in Wines.
WSET Global
Customer Success Stories
Thousands of businesses worldwide choose WSET qualifications to enhance their teams' knowledge of beer, sake, spirits and wine. Our industry-leading courses equip staff with the expertise to deliver exceptional customer experiences, increase sales, and achieve measurable results. Discover how businesses like yours have elevated their performance through WSET training in our success stories below.