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WSET Global
Beverage buyer
A buyer is responsible for sourcing a diverse range of drinks on behalf of a business, such as a supermarket, a wine merchant or a hotel chain. Buyers aim to build a range that appeals to existing customers, but they also need to attract new customers. The portfolio should stand out from the competition, while offering a strong blend of quality and value.
WSET Global
Beverage industry sales
Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.
WSET Global
Wine sommelier
This is one of the most iconic and respected roles in the wine trade. Sommeliers are wine specialists that work at high-end restaurants, luxury hotels or wine bars.
WSET Global
Bartender
Bartenders serve drinks at bars, clubs and other licensed premises. It sounds pretty simple: take orders, prepare drinks and hand them out. However, elite bartenders do so much more than that.
WSET Global
How Guinness Storehouse invested in WSET beer education
Learn how the Guinness Storehouse upskilled its staff with structured WSET beer training.