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WSET Global
Commercial Roles
These roles focus on buying, selling and marketing drinks. We have explained the key skills required for each role, along with the core responsibilities. You will also learn how to advance to more senior positions within each sector, from gaining valuable qualifications to taking on additional responsibilities.
WSET Global
Service Roles
Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.
WSET Global
Winemaker
A winemaker is responsible for turning harvested grapes into finished wines. That may sound pretty straightforward, but winemaking is a highly complex process that requires creativity, adaptability, hard work and scientific rigour. It’s a hands-on role, which is often far less glamorous than you may expect, but it can also be very rewarding.
WSET Global
Brewer
The craft of brewing is steeped in centuries of tradition. This role encompasses everything from home brewing to overseeing enormous production facilities at global titans like AB InBev, Heineken and Molson Coors.
WSET Global
Viticulturist
A viticulturist is responsible for growing the grapes used to make wine. This is an important and sometimes underappreciated role, as great wine always begins in the vineyard.
WSET Global
Winery worker / cellar hand
This is the perfect entry-level job for anyone that dreams of getting into the wine trade. It’s a physically demanding role, which often involves menial tasks, but you can pick up valuable skills and experience. You’ll often meet inspiring people too, from celebrated winemakers to renowned viticulturists, so it can suit anyone seeking mentorship.
WSET Global
Restaurant / Bar Manager
Managing a bar or restaurant is one of the most crucial roles in hospitality. The manager is responsible for day-to-day operations: motivating the team, keeping customers happy and ensuring smooth service, while also hitting business targets.