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Brand ambassador in the drinks industry

A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.

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Restaurant / Bar Manager

Managing a bar or restaurant is one of the most crucial roles in hospitality. The manager is responsible for day-to-day operations: motivating the team, keeping customers happy and ensuring smooth service, while also hitting business targets.

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Other Service Careers

There are lots of additional roles within the service sector. These are some of the other career paths to consider: Waiter: Many wine and spirits professionals start out as waiters before eventually becoming sommeliers or pursuing other hospitality career options. Driver: Drinks retailers, wholesalers and distributors employ drivers to transport stock across the country or further afield....

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Alumni Events

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Languages

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Invite Only Events

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Industry Links

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How to say it

Pronouncing wine terms correctly can be difficult, especially if you have never heard the terms before. We have created a pronunciation guide for some key terms so you can hear and see how they should be pronounced. Our aim for this “How to say it” guide has been to capture universally recognised, correct pronunciations.