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WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Beer Sommelier

A beer sommelier is a trained expert that specialises in beer styles, brewing methods and food pairings. The role is sometimes referred to as a Cicerone, particularly in the United States, or perhaps a beer specialist. It’s not as common as a wine sommelier, but the field is growing rapidly.

WSET Global

Our people

Wine & Spirit Education Trust is led by a Leadership Team, reporting to the Chief Executive.

WSET London School

WSET Level 1 Award in Wines: Evening course

This evening course is the perfect way for beginners to start exploring the world of wine. Book now.

WSET London School

WSET Level 1 Award in Wines: Evening course

This evening course is the perfect way for beginners to start exploring the world of wine. Book now.

WSET London School

WSET Level 4 Diploma in Wines: Belfast hybrid course (Semester One)

Study for WSET's industry-leading Diploma in Wines with our new hybrid format, which includes flexible online study combined with in-person tasting tutorials in Belfast.