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WSET Global

Brand manager

A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.

WSET Global

Other commercial careers

We have covered the most common commercial roles. However, there are lots of additional careers to explore: Writer, influencer or content creator: Promoting wine, spirits, beer or sakes via social media, blogs, podcasts, magazines and so on. Educator: This is one of the most important jobs in wine and spirits. Educators run courses, workshops, tastings or internal training sessions....

WSET Global

Other Service Careers

There are lots of additional roles within the service sector. These are some of the other career paths to consider: Waiter: Many wine and spirits professionals start out as waiters before eventually becoming sommeliers or pursuing other hospitality career options. Driver: Drinks retailers, wholesalers and distributors employ drivers to transport stock across the country or further afield....

WSET Global

Our people

Wine & Spirit Education Trust is led by a Leadership Team, reporting to the Chief Executive.

WSET Global

Building skills and opportunities in the Solomon Islands

A new social impact case study highlighting how WSET, Wine Education Co., APTC and local partners worked together to bring the WSET Level 1 Award in Wines to the Solomon Islands. The programme supported 23 hospitality and tourism professionals with accessible wine education, building confidence, skills and new career pathways in one of the Pacific’s lowest-income nations.

WSET London School

WSET Level 4 Diploma in Wines: London Block Release (Semester One)

Study for WSET's industry-leading Level 4 Diploma in Wines through our London block release study format. Build expert-level wine knowledge and understanding through blocks of consecutive-day study and hone your tasting skills through an immersive classroom experience.

WSET London School

WSET Level 4 Diploma in Wines: Belfast hybrid course (Semester One)

Study for WSET's industry-leading Diploma in Wines with our new hybrid format, which includes flexible online study combined with in-person tasting tutorials in Belfast.

WSET London School

WSET Level 4 Diploma in Wines: Friday Day Release (Semester One)

Study for WSET's industry-leading Level 4 Diploma in Wines through our London block release study format. Build expert-level wine knowledge and understanding through weekly classes and hone your tasting skills through an immersive classroom experience.