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WSET Global
Marketing
Marketing can be an ideal career for creative people that enjoy building brands and telling stories. You can work for wineries, distilleries, breweries, importers, distributors, retailers, PR agencies, events companies or tourism boards.
WSET Global
Events
This dynamic role involves planning and overseeing events. You might work on consumer-facing events, such as wine festivals or beer festivals. Many events are trade focused, from portfolio tastings to major wine fairs. Additional events include masterclasses, brand launches, dinners, brand activations and press events, so it’s a diverse field.
WSET Global
Other Service Careers
There are lots of additional roles within the service sector. These are some of the other career paths to consider: Waiter: Many wine and spirits professionals start out as waiters before eventually becoming sommeliers or pursuing other hospitality career options. Driver: Drinks retailers, wholesalers and distributors employ drivers to transport stock across the country or further afield....
WSET Global
Cognac vs Scotch: Comparing production and flavour foundations
Discover the art behind Cognac and Scotch as we unravel how raw materials, fermentation, distillation, and ageing create their signature aromas and flavours in this dynamic, production-focused session.
WSET Global
WSET Alumni career paths: From expert to educator – the skills behind effective drinks education
Completing the Diploma is a significant milestone in establishing your credentials as a drinks expert. But after such an achievement, it’s natural to ask: What’s next? For many alumni, the next step is sharing the knowledge and experience gained through years of study.