Industry Matters: innovations in no and low abv

The next panel talk in our 'Industry Matters' series with Imbibe UK focuses on some exciting innovations within the no and low alcohol beverage category, and how to successfully embrace this trend within your business.

Wednesday, January 8, 2020


Event finishes by 8.30pm.

39-45 Bermondsey Street, London, SE1 3XF

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How much does it cost?


(includes a welcome drink)

Event details

Panel talk and Q&A

Following on from the roaring success of the ‘Industry Matters’ stage at Imbibe Live 2019, we’re partnering up with Imbibe to provide year-round opportunities for the drinks industry to get together and discuss the burning hot topics of today.

Hosted here at WSET School London, our next talk will focus on the no and low abv beverage category, which continues to build momentum as we move into the 2020s.

This category has boomed throughout 2019, with some seriously refreshing innovations paving the way for a much more exciting no and low alcohol offering for consumers in both the on- and off-trade in the decade ahead. But how is this trend affecting the different sectors of the drinks industry, and is it here to stay?

Taking the form of a panel talk and Q&A, we’ll be chatting to producers, consultants and innovators who have been central to the rise of the no and low abv beverage category. We’ll ask them what they’re expecting from this sector in the coming years, the keys to developing and launching a successful no or low alcohol brand, and how businesses can successfully embrace this trend all year round to expand their audience and enhance their drinks offering.

In the Q&A portion of the evening, you’ll have the chance to ask the panel anything you want.

Key discussion topics

  • The mindful drinking trend and its impact to date
  • Technical innovations that are shaping the category
  • How to achieve balance, flavour and complexity in low/no abv beverages
  • The real story - trends and opportunities in 2020 and beyond
  • Consumer and trade education - the importance of branding and storytelling
  • How to make no and low abv beverages a successful part of your offering


Daniel I'Anson, Pernod Ricard UK

Often referred to as 'The Papa Beat' (see his Instagram for more details), Daniel is the head of the Brand Engagement & Advocacy Team for Pernod Ricard UK. Daniel is a passionate educator and enthusiastic student, holding the WSET Level 4 Diploma in Wines and currently studying for the new Level 3 Award in Spirits. He has been in the trade for over 25 years in a range of sales, marketing and management roles working with large multi national luxury brands as well as small innovative start ups. Recently he has become an authority on how the on-trade can take advantage of the growing no/low abv trend. 

Paul Mathew, Everleaf Drinks

Everleaf Drinks Founder Paul Mathew is a conservation biologist and bar owner with over 20 years experience in the drinks trade and a long family connection to botany and the environment. When developing Everleaf, he wanted to create a delicious and fun non-alcoholic drink to give people more choice when they don’t necessarily want to drink, and to also to embrace the concept of sustainability - sustainable consumption as well as sustainable sourcing. Everleaf Non-Alcoholic Aperatif has been one of the big success stories of the no/low alcohol category in 2019. 

More speakers to be confirmed soon

Anyone working in the drinks industry can click here to claim a free subscription to Imbibe.

Booking Terms and Conditions

Payment in full must be made at the time of booking and places are not confirmed until payment has been received. Unfortunately we cannot take provisional bookings.

Cancellations and transfers

  • Cancellations and transfers can be made up to two weeks before the event
  • Cancellations within 10 working days are non-refundable and cannot be transferred to another event
  • If you need to change a name on the booking, please give us as much notice as possible
  • WSET School London reserves the right to cancel an event. If necessary, a full refund or transfer will be offered.

Contact us

If you would like to book over the phone or have any particular enquiries about this event, please call our Student Services team on 020 7089 3841. We can also be reached by email at