Go back to school this summer and explore wine through the subjects you studied at school. This evening we look at wine and media studies.
Event details
Video killed the radio star but will Instagram do the same to wine magazines?
Explore the weird and wonderful world of celeb endorsements, vinfluencers and Parker points with Sam Povey DipWSET and learn how wines are branded, sponsored and advertised to triumph in the cut-throat fight for market supremacy.
This is part of our fun and beginner-friendly summer school series. Get a unique perspective on wine as we explore its links to economics, media studies and history. This evening will look at wine and economics.
You'll get to taste some premium wines, all with fascinating stories that will bring the subjects to life.
At the end of each session guests can take part in a quiz to test their knowledge. Will you pass with flying colours? (Remember, no prior knowledge is needed!)
Buy a series ticket to save £15 and receive a WSET School London notebook and pen on your first day at school!
Example wine list
- Moët and Chandon - Brut Imperial NV
- Chin Chin - Vinho Verde 2022
- Kylie Minogue - Côtes de Provence 2022
- Villa Antinori - Chianti Classico Riserva 2020
- Orin Swift - Palermo 2018
- Buckfast (yes, really)
About the presenter, Sam Povey DipWSET
Sam Povey is a wine educator from Aberdeen, Scotland. He first discovered his interest in wine at university and pursued it by travelling to Georgia and his local wine shop. Before joining the industry, he was an economics tutor but fell into wine when he took a job behind the bar at an urban winery. He then moved into wine and food retail in north London: managing wine lists, hosting tastings and training staff. Today, he teaches the WSET Levels 1-2 Awards in Wines and hosts events at WSET School London.
Booking terms and conditions
Payment in full must be made at the time of booking and places are not confirmed until payment has been received. Unfortunately we cannot take provisional bookings.
Cancellations and transfers
- Cancellations and transfers can be made up to two weeks before the event
- Cancellations within 10 working days are non-refundable and cannot be transferred to another event
- If you need to change a name on the booking, please give us as much notice as possible
- WSET School London reserves the right to cancel an event. If necessary, a full refund or transfer will be offered.
Please note: The wine list and speaker/s may be subject to change
Tasting level
Beginner: No prior knowledge required, only enthusiasm! Perfect if you want to try something new, brush up on the basics, or taste some delicious drinks.